About the Clear Blue Smiles Logo
At first glance our logo might just look like a smile, but take a closer look and you will see many different messages represented.
What do you see when you look at our logo? A smile? Yes, of course! We are all about your smile and making it the best it can be, but there is more to our logo than just the smile. When creating our logo, we wanted to tell a story about who we are, what we do and who we serve. There’s more there than just the smile…look closer and see if you also see how we’ve represented water, movement, people and happiness. Don’t see it? Let us explain…
Symbolism in the Clear Blue Smiles logo
Part of our Patient Pledge is to care about your smile AND our planet. Plastic aligners are fantastic for moving teeth, but plastic isn’t great for our oceans. As a result we pledge to help remove 100x the amount of plastic from the environment than what we use in our clear aligners. This is important to us because we believe that companies need to have more corporate responsibility when it comes to their impact on the planet.
We’ve partnered with the Ocean Blue Project to make this happen. Together we will work to clean the nation’s beaches and waterways to rid them of plastic waste. We will co-brand beach clean-up efforts and will advocate for more environmental sustainability across the entire dental industry.
What does water do when a rock is dropped into it? Ripples form across the surface and can stretch incrementally farther than where the rock was dropped. Even a small rock can have a huge impact. Just like how one small change – or movement – in your teeth can have a huge impact on your smile. Or, how the environmental impact from our partnership with the Ocean Blue Project can ripple far beyond your home’s recycling bin.
Our treatment can be used by all ages – from pre-teens to adults. Take a second look at our logo and you will see two people giving each other a high-five – an adult and a child. The dark blue portion of the smile is the adult, and the lighter blue is the child. This was done to illustrate the variety of people that can benefit from our treatment.
It’s an artistic rendering of a smile, water and people. We wanted our logo to mean something – to tell a story so it would represent the creativity in our industry. Art is an integral part of orthodontic treatment. Many in the industry will say that orthodontics is part science and part art. A smile must be designed by a “smile artist.” Our expert orthodontists recognize that no two smiles are the same and they must perfectly fit a person’s unique facial structure.
One of the first things you will likely notice about our logo is that it is similar to a smile. You got it! We improve smiles and hope it brings happiness to each and every one of our patients. We want all of our patients to feel good about their treatment. So much so that they want to throw their hands in the air in exultation…kind of like the two “people” are doing in our logo.
We hope that you know if we paid this much attention to the Clear Blue Smiles logo that we will also put that much care and attention into your new smile. We obsessed over this logo and will obsess over making your smile the best it can be.